{"title":"Notorious Lift Malaysia","description":"\u003cp class=\"nl-page-split__heading nl-animate--visible\" data-nl-animate-delay=\"1\"\u003eOfficial Retailer Of Notorious Lift In Singapore And Malaysia.\u003c\/p\u003e\n\u003cp class=\"nl-page-split__heading nl-animate--visible\" data-nl-animate-delay=\"1\"\u003eBorn from a Powerlifter’s Frustration\u003c\/p\u003e\n\u003cdiv class=\"nl-page-split__body nl-animate--visible\" data-nl-animate=\"\" data-nl-animate-delay=\"2\"\u003e\n\u003cp\u003eIn 2019, our founder, Joe Chau—a competitive powerlifter and WR deadlift holder in the 67kg class—grew tired of the lack of minimalist footwear options available to the powerlifting community. He saw lifters compromising performance because there weren’t enough shoe companies adequately serving this niche community.\u003c\/p\u003e\n\u003cp\u003eSo, he started Notorious Lift with a simple idea:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCreate minimalist footwear that was zero drop, low to the floor, had excellent grip, and still provided a locked in feel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand began out of his living room, with boxes stacked high along every wall. The pool table in the center of the room was his shipping table. But the brand grew quickly, and by iterating on prototypes with feedback from the top powerlifters in the world, Notorious Lift became a household name in the powerlifting community. Every design decision was tested under load, and validated in competition. Today, that same obsessive approach defines every pair we make.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"notorious-lift-sumo-sole-gen-5","title":"Notorious Lift Sumo Sole Gen 5","description":"\u003cp\u003eNotorious Lift Malaysia - Introducing The Notorious Lift Sumo Sole Gen 5, The next generation wide toe box training slipper built for strength athletes.\u003c\/p\u003e\n\u003cp\u003eSumo Sole Gen 5 is a zero-drop training slipper with a wide EE toe box, dual-strap lockdown, and a 3.8mm sole built for maximum floor contact. IPF approved.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovus™ 3.0 Griptech\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Anatomically shaped outsole engineered for maximum traction on any surface. 15% greater grip and 10% greater durability over the original Novus™ compound. Purpose-built for the squat, bench, and deadlift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Low Stack Height\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— 3.8mm total creates an uninterrupted connection to the floor. Maximum ground feel, zero interference.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Strap Lockdown\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Signature dual straps provide superior midfoot security, preventing forward and lateral foot movement under load.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide EE Toe Box\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Room for your toes to splay and engage naturally, without excessive movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaser-Cut Knit Upper\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Lightweight knit with laser-cut ventilation. Breathable, structured, foot-conforming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTPU Heel Counter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Thin, sleek TPU replaces the previous faux-leather construction. Locks the heel in place. No rearward slip under load.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Side Walls\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Reduce unwanted lateral foot movement and keep the foot centered on the platform.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Construction\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Moves with your foot naturally. No rigidity, no restriction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Sumo deadlift · Conventional deadlift · Squats · Bench · Competition day · All accessory work\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eSizing Recommendations\u003c\/h2\u003e\n\u003cp\u003eFor most customers, we recommend ordering true to US shoe size.\u003c\/p\u003e\n\u003cp\u003eIf between sizes, we recommend ordering the next size up for more comfort. Go with the smaller size if you prefer a snug fit in your lifting footwear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHand Wash: Soak in a mixture of cold water and liquid laundry detergent. Use a soft bristle toothbrush to scrub the upper, then the sole. Once clean, rinse and air dry.\u003c\/p\u003e\n\u003cp\u003eDo not tumble dry.\u003c\/p\u003e","brand":"Notorious Lift Malaysia","offers":[{"title":"Onyx \/ 35","offer_id":54095581675715,"sku":"SSG5ON-35","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Onyx \/ 36","offer_id":54095581708483,"sku":"SSG5ON-36","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 37","offer_id":54095581741251,"sku":"SSG5ON-37","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 38","offer_id":54095581774019,"sku":"SSG5ON-38","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 39","offer_id":54095581806787,"sku":"SSG5ON-39","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 40","offer_id":54095581839555,"sku":"SSG5ON-40","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 41","offer_id":54095581872323,"sku":"SSG5ON-41","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 42","offer_id":54095581905091,"sku":"SSG5ON-42","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 43","offer_id":54095581937859,"sku":"SSG5ON-43","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 44","offer_id":54095581970627,"sku":"SSG5ON-44","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 45","offer_id":54095582003395,"sku":"SSG5ON-45","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Onyx \/ 46","offer_id":54095582036163,"sku":"SSG5ON-46","price":349.9,"currency_code":"MYR","in_stock":true},{"title":"Stealth \/ 35","offer_id":45162893279427,"sku":"SSG5ST-35","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 36","offer_id":45162893312195,"sku":"SSG5ST-36","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 37","offer_id":45162893344963,"sku":"SSG5ST-37","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 38","offer_id":45162893377731,"sku":"SSG5ST-38","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 39","offer_id":45162893410499,"sku":"SSG5ST-39","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 40","offer_id":45162893443267,"sku":"SSG5ST-40","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 41","offer_id":45162893476035,"sku":"SSG5ST-41","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 42","offer_id":45162893508803,"sku":"SSG5ST-42","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 43","offer_id":45162893541571,"sku":"SSG5ST-43","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 44","offer_id":45162893574339,"sku":"SSG5ST-44","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 45","offer_id":45162893607107,"sku":"SSG5ST-45","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Stealth \/ 46","offer_id":45162893639875,"sku":"SSG5ST-46","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 35","offer_id":45162893672643,"sku":"SSG5BW-35","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 36","offer_id":45162893705411,"sku":"SSG5BW-36","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 37","offer_id":45162893738179,"sku":"SSG5BW-37","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 38","offer_id":45162893770947,"sku":"SSG5BW-38","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 39","offer_id":45162893803715,"sku":"SSG5BW-39","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 40","offer_id":45162893836483,"sku":"SSG5BW-40","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 41","offer_id":45162893869251,"sku":"SSG5BW-41","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 42","offer_id":45162893902019,"sku":"SSG5BW-42","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 43","offer_id":45162893934787,"sku":"SSG5BW-43","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 44","offer_id":45162893967555,"sku":"SSG5BW-44","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 45","offer_id":45162894000323,"sku":"SSG5BW-45","price":349.9,"currency_code":"MYR","in_stock":false},{"title":"Bliss White \/ 46","offer_id":45162894033091,"sku":"SSG5BW-46","price":349.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8285\/9459\/files\/Notorious_Lift_Malaysia_Sumo_Sole_Gen_5_Stealth_Onyx.jpg?v=1792041923"}],"url":"https:\/\/asia.thestrengthyard.my\/collections\/notorious-lift-malaysia.oembed","provider":"Strength Yard Asia Malaysia","version":"1.0","type":"link"}